Pet News

Why You Should Kick Kibble To The Curb


Earlier this month we released some New Year’s resolutions for your pet. One of them was improving your eating habits. If you are setting this up as a challenge for your pet as well, kicking the snack foods on the curb is a good first step. While dry nibbles are the popular pet food option, it doesn’t necessarily mean it’s the best choice.

Unfortunately, the pictures on the front of pet food packages do not give the full picture of what is actually inside. To help you make an informed decision about what to feed your pet, we’ve highlighted some of the ingredients that you may not know were in nibbles.

Meat meal

If you look at the list of ingredients on the snack box side, you might notice something called “meat meal,” but what exactly is it? Meat meal is the name given to the mixture of non-muscle meat from animals, including organs and skin, that has been cooked at very high temperatures until only a highly concentrated protein powder remains. This powder is known as meat meal. Not only does this not sound very appetizing, the high temperatures at which it is cooked reduce the availability of the essential nutrients.


When it comes to pet food, the term “filler” is a buzzword for ingredients that add little or no nutritional value. While they are not unhealthy on their own, they are often used as a substitute for more nutritious ingredients and used to “massage” the food. Some of the most common ingredients that fall into this category are corn, soy, and wheat.


By-products are muscled meat that is not fit for human consumption and is not converted into meat meal. It can contain things like the intestines, lungs, adipose tissue, and bones that allow the snack food to maintain high levels of protein – although it does so through the use of low quality ingredients.

No fresh ingredients

While the pictures on the packaging of many pet foods suggest that they are made from high quality meat and fresh fruits and vegetables, often this is not the case. Many pet foods are loaded with artificial colors and flavors to make the snack look and taste like something it isn’t. Since the flavors come from man-made sources, they lack the nutrients that exist in reality.


The suspiciously long shelf life of Kibble is due to the use of preservatives such as propylene glycol, butylated hydroxytoluene (BHT) and butylated hydroxyanisole (BHA). If you’ve ever wondered how your pet’s semi-moist snacks don’t dry out after opening the package, propylene glycol is used. Similarly, BHT and BHA are antioxidants that help extend the shelf life of fat and keep nibbles “fresh” for longer periods of time. Not only do these preservatives not provide nutritional value, but they are also used in a number of non-food products such as cosmetics, gum, and petroleum products.

Why should you switch to Freshpet?

If you’ve found the thought that your pet is eating any of these ingredients, you’ll be glad to know you won’t find them in any of our Freshpet recipes. Those of you who haven’t stepped Kibble to the curb may be wondering, “What is Freshpet?” Simply put, it’s the future of pet food. Human food is getting better and more nutritious, but the diet of our pets has changed a lot over the past 50 years. We are here to change that.

We believe fresh, natural dog food is a key element in helping our pets live their happiest, healthiest lives. Because of this, all of our recipes are free from the items listed above. Instead, they are made from fresh, whole ingredients, gently cooked without preservatives and stored in the refrigerator where meat belongs. Our healthy dog ​​food recipes are made from American chicken or beef that is delivered to our Freshpet kitchens every day. We then use steam cooking to store vital nutrients, all in accordance with FDA and USDA standards. To find a Freshpet refrigerator in a store near you, be sure to check out our Store Locator.


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Robert Dunfee