Masquespacio Brings a Fresh Approach to Hamburger Chain Bun in Milan
Spanish creative agency Masquespacio, known for its visually appealing spaces and branding, is returning with a new project that marks its first in Milan, Italy. Bun is located next to Bocconi University on Viale Bligny and is part of an Italian hamburger chain that wanted to appeal to a younger audience while also representing the sophistication of a first-class burger restaurant. Instead of the typical vintage and industrial look of most of the hamburger chains you’ve seen, Masquespacio has come up with a new approach that reflects Bun’s ethos.
Masquespacio’s design begins with a tantalizing avocado green and lavender color scheme topped off with wood accents and gold detailing. Starting with the original elements of the space, including the bricks and arches, a cohesive plan has been created to welcome visitors to an innovative environment in which to enjoy their food.
Photos by Gregory Abbate.